A healthy lifestyle is not about eliminating a sole product; it is about understanding the full picture. What you eat, what you drink, and how much you move, all play a role.
This cross-industry campaign, launched in partnership with other leading beverage companies, pushes back against the idea that soft drinks are solely to blame for rising health concerns. It reframes the conversation to focus on caloric balance, helping consumers realize that skipping a soda but eating oversized portions or avoiding physical activity still puts them at risk.
Balance Calorie uses real-life messaging to promote this awareness across the Caribbean. Whether it is a sticker on a fridge, a bus shelter reminder, or a recipe tip online, the goal is the same: educate without preaching and empower people to make smarter choices, not just in what they drink, but in how they eat and live.
The initiative also aligns with Coca-Cola Caribbean System’s evolving beverage portfolio, offering lower and no sugar options to support this holistic view of wellness.
Balance Calorie reinforces two of our core ESG pledges: To become a total beverage company, by leading with reduced-calorie and no-sugar options and to use labels that are easy to understand, helping people choose what suits their lifestyle. At its core, BCI is about honesty and responsibility. It recognizes that no single habit defines a person’s health, and that progress comes when people are given the full story, not just one part of it.
